Listening to Product Descriptions

3. LISTENING TO PRODUCT DESCRIPTIONS

 

A product description is a form of marketing copy used to describe and explain the benefits of a product. In other words, it provides all the information and details of a product on ecommerce site.

These product details can be one sentence, a short paragraph or bulleted. They can be serious or funny. They can be located right next to or underneath product titles and product images. They have strong readability.

Creating the Best Product Descriptions

There's no doubt product descriptions can help take your business to the next level of development. Here's a product description template to follow:

Think about who, what, when, where, why and how before writing on product.

This method is often used by journalists (five W's and one H) to provide facts in their stories and it is the first step in crafting a product description also.

✓ Who is this product for?

✓ What are the product's basic details?

✓ When should someone use the product? t dow

✓ Where should someone use the product?

✓ Why is this product useful or better than the competition?

✓ How does the product work?

Make your product descriptions short and sweet.

Don't over think it. Use conversational paragraph-long descriptions to engage ideal customers as well as quick bullet points with need-to-know facts to concisely convey the most important information for online shoppers.

Don't hesitate to boast

Here's how you take the product description formula above one step further. Is your product better because of years of testing? Is it hand-crafted? Does it get strong social proof with testimonials and product reviews?

Get technical to win trust when needed

Prove to your customer your brand's expertise in the industry by providing all possible details they'd need to know before they ever even have to ask.

Know when to show the product and not tell

Text isn't always the best way to describe your product. If you are getting too wordy, think about how you can simplify.

Images carry weight and are better remembered by customers. If possible, show off your product in a visual that explains exactly what the product does.

Know when to show, tell and describe

Other than graphics, videos can be an effective way to showcase how to use a product or why it is better than others. Many brands use videos, graphics and text to drive the point home.

Don't be afraid to be unique

In all, it's important to first know your audience in order to determine what kind of content will best speak to them.

Think visually. Add graphics. Look at Google Search Console to identify popular terms and power words so you can improve SEO (search engine optimization) traffic to the product page.

From the moment you use a website builder and construct your site's design, think about how images and descriptions can work in harmony to tell your story to customers. There are countless examples of product descriptions, but find the best fit for your business.

 

Example 4

Listen to the video on Bringing nutrition to children in Zambia with Nutrilite Little Bits (360 VR Experience)

https://youtu.be/L2R-_10FVLK

 

Example 5

Listen to the video on describing a bag with solar panel and its benefits. Trial T

Product Launch Presentation by BCA students

https://www.youtube.com/watch?v = 9TRSRVmtqMw&t = 44