Example 2 [Compare and Contrast Essay]

Example 2

Compare and Contrast Traditional Marketing and Digital Marketing.

Marketing is defined as "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Traditional Marketing

Diverse methods of advertising like print, broadcast, direct mail, and telephone are called traditional marketing. Traditional marketing can be expensive because of printing and TV ads can cost millions. The most significant companies can afford this, but the small ones should look for another kind of advertising.

Digital Marketing

Nevertheless, digital marketing offers products and services through digital channels, for example, social media, websites, email, and so on. Digital marketing is a revolution in IT an bins sq marketing for the companies.

The customer behaviour is led by other consumers, they use their social circles to get feedback from products and services in the market, and this trend is growing every single day. This new customer behavior is the most powerful tool that can be the success or the ruin for an company in the world.

Nonetheless, digital marketing can be tricky, if a consumer is unhappy with their product or service the person can go online on social media and publish a severe comment about the brand and because of many people trust better in the consumers rather than the company, this kind of comment can ruin a brand.

It is important to keep people under training all the time because maybe a company can have the newest technology to gather data but if the teams don't know how to analyse it, the company won't have any benefit from it.

IKEA company is blending both traditional and digital marketing, with the online store and their print catalogues are available in 32 languages.

Conclusion

In the rise of the digital era, it is judicious to invest in a digital campaign, even though the traditional method is still valid and useful for a lot of companies. For all the business, it is essential to have a website or at least to use some of the virtual tools like Facebook to be in the view of their consumers.

Undoubtedly, there is not a correct answer to use either traditional or digital marketing strategy and the recommendation could be to integrate both into one strategy for the organisation.

Digital marketing can be considered active and traditional marketing passive.

If the organisations focus in only one way to do marketing either traditional or digital, it might not be getting all of their potential consumers. By doing a mix of these two strategies, the company can make a difference and can emerge successful.